YOUR FAST-TRACK TO SUCCESS IN THE SPORTS INDUSTRY

OWN YOUR FUTURE
IN SPORT

Man in gray suit giving a presentation, holding a clicker, with a green graphic background.

The Game Plan is a 10-week accelerator designed to turn passion into business. Whether you're breaking in or levelling up, it sharpens your thinking, expands your network, and helps you move with confidence through the world of sport business. This isn’t theory, it’s taught live by those leading the industry today.

INDUSTRY LEADING GUEST SPEAKERS

  • Professional headshot of Simon Massie-Taylor, Chief Executive Officer of Premiership Rugby, smiling, wearing a dark suit and blue shirt.
  • Profile picture of Will Brass, Chief Commercial Officer at The Premier League, smiling, wearing a dark suit and white shirt.
  • Black and white professional headshot of Daniel G. Kelly II, an Associate Dean at NYU Institute for Global Sport.
  • A woman with shoulder-length brown hair smiling and holding a large gold trophy.
  • Black and white profile photo of a smiling man with short hair, wearing a white shirt, with the name Chris Gratton and title Managing Director Ticketmaster Sport below the photo.
  • Profile card featuring a man with short brown hair wearing a black shirt, smiling, with text indicating his name is Freddie Burns and he is a Premiership Rugby winner and England International.
  • Portrait of Daniel Geey, UK's top sports lawyer, wearing glasses and a suit, with a white shirt, against a gray background.

THE PROGRAMME STRUCTURE

10 WEEKLY ONLINE MODULES COMPRISED OF

🎓 10 x 60MIN LIVE GUIDED SESSIONS

💬 10 x PRACTICAL ASSIGNMENTS WITH FEEDBACK

🎤 10 x LIVE GUEST TALKS WITH SPORTS INDUSTRY LEADERS

📝 10 x LIVE 60MIN Q&A

📂 REAL CASE STUDIES: SPONSORSHIPS, TRANSFERS, MEDIA CAMPAIGNS

👥 PRIVATE NETWORKING COMMUNITY

🚀 POSITIONING AND PERSONAL BRAND SUPPORT

10-WEEK COURSE BREAKDOWN: WHAT YOU’LL LEARN

  • Your Starting Point: Understand the landscape, the roles, and how to break in before diving deep.

  • Laying the groundwork for your journey into the business of sport. How clubs, agencies, and federations really work.

  • The secrets to building and monetising global brands. Lessons from real contract negotiations and endorsement details

  • Mastering content, branding, and fan engagement.

  • Managing big names.

  • The business of contracts, deals, and endorsements. Study actual deals & sponsorship negotiations.

  • The rules, regulations, and risks.

EXCLUSIVE
INTERNSHIP OPPORTUNITIES

🎯 2x EXCLUSIVE INTERNSHIPS FOR STANDOUT STUDENTS

🏆 1x 6-WEEK PAID INTERNSHIP AT ISC – Awarded to the top-performing student.

🏆 1 x 2-WEEK UNPAID INTERNSHIP – With a leading sports organisation.

Four diverse professionals in business attire walking together and looking at a tablet and smartphone.

WHO IS IT FOR?

Text: "Students & Graduates"

Get your first break in sports.

Text reading 'Career Switchers' on a white background.

Transition from law, finance, or marketing into sports.

Text reading 'Industry Professionals' in bold letters.

Level up with new skills & contacts.

Text saying "EDUCATORS & ADVISORS" in bold capital letters.

Recommend a program that truly delivers.

📍 NO PRIOR EXPERIENCE REQUIRED

SPORT EXECUTIVES TESTIMONIALS

  • A black and white portrait of a man with dark hair and a beard, wearing a white shirt.
  • Black and white ID card featuring a smiling man with short hair, wearing a collared shirt, and a graphical bar chart with green bars.
  • A black and white ID card with a woman's photo at the top. The card has a green bar and various text fields.
  • A black and white photo of a smiling young man with curly hair, wearing a jacket, located at the top of a sports card with a black background.
  • A woman taking a selfie with a person in a shiny, reflective costume, possibly a mascot or character, in a professional or event setting.
  • A black and white photo of a young woman with long, blonde hair, looking directly at the camera with a neutral expression, on a digital ID or security badge background.
Man with dark hair and beard wearing a blue shirt, black vest, and tie looking to the side against a black background.

Insider knowledge from industry leaders

Five professionals in business attire having a meeting at a conference table with a laptop and notebooks.

 Elite networking with top executives

Group of five diverse young professionals walking confidently together in business attire.

 Career-changing mentorship to land jobs in sports.

START DATE: 5TH JANUARY 2026

A man in a suit speaking in front of a blurred audience with text '1:1 Mentorship' and a green button labeled 'More Info'.

COMPACT INSIGHTS EVERY 2 DAYS
YOU CHOOSE WHERE

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